All work
B2B SoftwareDemand Generation2026
Rebuilt a stalled outbound motion into an intent-led demand program that fed sales a steady stream of qualified meetings.
2.4x
More qualified meetings
−31%
Cost per qualified lead
100%
Pipeline tied to source
The challenge
A growth-stage SaaS company was generating volume but not pipeline — reps spent more time disqualifying leads than selling, and marketing couldn't tie spend to revenue.
What we did
- Rebuilt the ICP from closed-won data and narrowed the target account list to accounts showing real buying intent.
- Cleaned and enriched the CRM so segmentation and routing actually worked.
- Launched coordinated content syndication and ABM against the priority accounts.
- Introduced lead scoring so only sales-ready accounts reached the team.
“For the first time, marketing and sales were arguing about the same number — and it was going up.”
Let's build your pipeline.
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