All work
Financial ServicesData Quality Assurance2026
Turned a decaying, duplicate-ridden database into a clean, enriched asset that lifted every downstream campaign.
−54%
Email bounce rate
1.9x
Usable records
Ongoing
Recurring hygiene
The challenge
Years of unmanaged growth left the CRM full of duplicates, dead contacts, and missing fields — bounces were high and targeting was guesswork.
What we did
- Audited the full database to quantify decay, duplication, and gaps.
- Verified, deduplicated, and standardised every record.
- Enriched accounts with firmographic and decision-maker data.
- Set up recurring hygiene so quality wouldn't slip again.
“Our deliverability and targeting improved overnight. It was the cheapest performance lever we'd touched in years.”
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